Brought to you by Tony Slavin, real estate broker with decades of experience, this overview explores the current search behaviour trends among REALTOR.ca visitors, providing a snapshot of what home buyers and renters are prioritizing. Let's take a closer look at which filters and features are leading the searches, and how this impacts the local market.
Top Search Filters on REALTOR.ca
REALTOR.ca visitors use filters to zero in on properties that best match their preferences. The most frequently used search filters tell us a lot about the price ranges buyers are interested in:
- $500,000 - 10.3% of visitors used this price filter, totaling 164,534 users.
- $400,000 - 8.7% of visitors, equating to 139,100 users.
- $300,000 - 8.3% of visitors, with 132,736 users.
- $1,000,000 - 8.0% of visitors, totaling 127,243 users.
- $600,000 - 7.4% of visitors, representing 117,914 users.
These numbers indicate a wide interest in mid-priced homes, particularly the $500,000 range, which remains highly popular among property seekers.
Top Search Terms
The keyword search tool is widely used by visitors to find specific features in a property. Here are some of the most popular keywords searched on REALTOR.ca:
- Waterfront - Searched by 32.9% of visitors, representing 280,330 users.
- Pool - Used by 13.3%, totaling 113,494 users.
- Garage - Searched by 10.9%, with 93,225 users.
- Bungalow - Searched by 2.4%, with 20,093 users.
- Parking - Used by 1.6% of visitors, representing 13,413 users.
These search terms highlight what features are in demand, with waterfront properties leading the pack. Amenities like pools and garages are also highly sought after by buyers and renters.
Top Cities and Neighbourhoods Searched
REALTOR.ca also tracks the cities and neighbourhoods people are most interested in. Here's a look at the most popular searches:
- Calgary, Alberta - Searched by 3.3% of visitors, totaling 230,200 users.
- Toronto, Ontario - Searched by 2.9%, representing 205,502 users.
- Edmonton, Alberta - Searched by 2.2%, equating to 151,719 users.
- Ottawa, Ontario - Searched by 2.0%, with 137,624 users.
- London, Ontario - Searched by 1.5%, totaling 103,634 users.
Calgary and Toronto remain popular locations, likely due to their robust job markets and cultural offerings. The ongoing interest in these areas suggests a competitive real estate market, with strong demand from prospective buyers and renters.
Most Popular Neighbourhoods
On a more localized level, some neighbourhoods across Canada are consistently drawing significant attention. Below are the top-ranking neighbourhoods based on visitor interest:
- Downtown - 2.0% of visitors, representing 417,691 users.
- Westmount - 1.5% of visitors, with 299,493 users.
- Lakeview - 1.3% of visitors, totaling 268,821 users.
- Lakeshore - 1.3%, representing 258,281 users.
- City Centre - 1.2%, with 241,445 users.
Neighbourhoods like Downtown and Westmount stand out due to their central locations and vibrant amenities, attracting those looking for convenience and lifestyle-oriented living. Lakeview and Lakeshore also show strong interest, indicating a preference for properties with scenic or waterfront views.
Insights for Buyers and Sellers
These insights provide a window into the current real estate climate. For buyers, it means knowing which areas are most in demand, which can help in making competitive offers. For sellers, understanding these trends can help in pricing homes competitively and highlighting the most sought-after features such as waterfront access, pools, or proximity to downtown.
Stay Ahead of the Market
If you're looking to buy or sell in these competitive markets, make sure you're making the most informed decisions. Feel free to reach out if you need personalized guidance or have questions about these local insights. I'm here to help you navigate the dynamic real estate landscape.
If you found these insights valuable, don't hesitate to get in touch for a no-obligation consultation about your real estate needs. Are there any other questions I can help you with?